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Ethnographic Study

Contextual Research done in the field with Service Safari.

Ethnography of a Service Design case

A service safari is an easy and effective way to get a feel for the service experience from the customers perspective.

Field study: “Service Safari walkthrough”

Date: Wednesday, 2021-08-25,

Time: 1:20PM-2:15PM.

From those Research Notes:

Personas, Value Proposition Canva, User Journey, Service Design Concept, Service Blueprint.

Design tool: Figma.com