Designing for humans can look like a straightforward solution BUT is not. The trick is NOT to do a 1:1 fix but instead, solve the reason WHY they have post-it’s around their screen. By doing that you ADD VALUE!
I bring not only Cognitive Psychology but also Personality Psychology to the team and project. So that the project understands each other but also the users.
Read my received recommendations from customers
Learn UX Design here
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Mobile First Case Study
Case study of a mobile first design of a website. Not to be confused with an app design. Different rules apply.
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Service Design Case Study
Service design including:
Safari Walkthrough
Personas
User Journey Maps
Value Proposition Canva
Ideation
Service Blueprints
Etnograph
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Accessibility
How does this website comply with accessibility guidelines?
WCAG 2.1
508
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UI Pattern Analysis
This contains 25 website analysis if the websites UI according to market standars for UX and UI design. Including “Dark Patterns”
Need Help
Portfolio Review
$99
Content Organization
Navigation
Page Structure
Data Entry Points
Social Aspect
Dark Patterns
UI Review
$149
Content Organization
Navigation
Page Structure
Data Entry Points
Social Aspect
Dark Patterns
1:1 Coaching
$250
Ask Three Questions
About the UI Patterns
About Navigation
About Page Structure
About Sociability
About Dark Patterns
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“Joakim’s exceptional skills, dedication, and contributions have had a significant positive impact on our team and the projects we have undertaken. Joakim’s ability to combine strong leadership skills with his UX design expertise makes him a highly effective professional. He drives strategic initiatives, foster innovation, and deliver outstanding user experiences. With his visionary thinking, strategic planning, and team-building capabilities, he can lead cross-functional teams to achieve exceptional results. Joakim’s deep understanding of UX principles and his proficiency in user research, interaction design, information architecture, and usability evaluation enable him to create delightful and impactful digital experiences. It is with great pleasure that I provide this recommendation to acknowledge Joakim’s excellence and commendable achievements. Thanks Joakim for being a part of us!”
Kathy Zolfhagari
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“Joakim have been my manager for a month now but more then that he is the best Mentor one could have. He not only guided me professionally but also helped and motivated me to grow my personality. He is highly empathetic, patient and a great listener. These qualities makes him him a really great UX designer and even better human being. I look forward to work with him in future and highly recommend him for any role..”
Amit Kumar
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“I have worked with Joakim for about a year in his role as UX Designer and a Product Owner. What sprang out was his human centric thinking when designing the portal and clear way of communication. When I said that we needed a new page with buttons to upload files, he responded with questions like "Are you really sure you need that? Is that what the end-user needs, or do you just think it?". Also in Design Thinking workshops Joakim's interrogative and non-judging style were a real asset to the group, to dig down to the real problems to solve and look at it from different perspectives. With his combination of humor, hard work and inclusiveness we reached surprising results, while having fun and building the team at the same time. Thanks Joakim for the lessons learnt!”
Richard Schrauwen
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“First and foremost, Joakim is a good person. It is obvious he cares and works with passion. When he came onto the larger team, we had a user portal that was a mess. Pretty much every facet either was rife with errors or just didn't provide value. I was really glad to have Joakim as the new prime for the product. When he started in the project, it was a gross mess that seems no one could confront. Not only did he confront it, he and his team were getting it to a viable product. I know he worked with passion. I would gladly work with him again given the opportunity!”
John Wakeman
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"It's been a pleasure working with Joakim, a senior UX developer with great interpersonal skills, communication and with a high energy personality helping his team to develop with the customer in mind!"
Staffan Pernler
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"I worked with Joakim on a Pega project for the City of Stockholm. Joakim joined the project as a UX Designer without any prior Pega experience. I was involved as Lead UX Designer. The project was complex with potential thousands of users. Joakim surprised me with how quickly he managed to learn the Pega application and to become an integral member of the project team. Joakim has a strong background in human psychology which helps him in creating designs and be the voice of the user in discussing functionality. He has a pro-active attitude and problem solving mindset which makes him a valued member of any agile IT project. Joakim is a talented designer with a skillset that reaches beyond design and he is always looking to improve the product. He is eager to keep refining his skillset, expanding into UI, accessibility and other design related domains. As a person Joakim has a calm and open personality. He seems to have a never ending amount of fun psychology facts up his sleeve. I couldn't recommend him more for any UX design position. He is a great asset for any team or organization."
Mike de Vries
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"Joakim worked for me as a service and product designer. Joakim was responsible for the entire digital platform design and implementation, including Roadmap, Customer journey, UX research, Prototyping, User testing, Analysis, requirement gathering, IT security, uptime, responsiveness and implementation within the E-commerce platform. He did so diligently and swiftly to reduce downtime and making sure the customer experience stayed on a high level 24/7. All work was done remotely from Sweden." As a CEO I would gladly have Joakim onboard as my service designer in my next company."
Sean Niemyer
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"I had the pleasure of working with Joakim in a important and complex project I was heading at the Swedish Public Employment Service. Joakim had a key role as Business Analyst collecting, documenting and analyzing the business needs in close cooperation with business users and solution architects. I was particularly impressed by Joakim's ability to produce detailed requirements of high quality in short time. All well structured and documented in Jira and Confluence available for the whole project team! As a person Joakim is a team player that wants to learn new stuff but always willing to take time to help and advise team members that needs support. I am confident that any project would benefit having a Business Analyst like Joakim in the team!"
Peter Persson
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"I had the pleasure to have Joakim as my colleague. Joakim is a natural leader with an infectious personality. Joakim has a end-user first mindset and his focus is always to deliver value to his customers. Joakim is always fully engaged and in tune with what is happening in the digital space and has the ability to learn new things quickly. Joakim’s vision and creativity enables him to see opportunities that others may miss. He is the person that you want in the room to widen peoples views, inspire others and to challenge the status quo. I would recommend Joakim to work as a Product owner/manager preferably leading a development team. Joakim is an incredible person and asset to any organisation fortunate enough to have him part of the team."
Andreas Backlund
UX Research
Qualitative and Quantitative Research to increase ROI for the Company
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Qualitative UX Research
This a real UX research case using qualitative natural observations in contextual user environment at the largest Swedish Government Agency at the time.
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Quantitative Research - A/B test
Quantitative research with a A/B (redirect test) on Google Optimize to test for significance. This is data driven design that will guid the design decisions in the project.
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Quantitative Research - Ethnography
This is a simple ethnographic case study to illustrate he designers abilities in research.
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A/B Testing YouTube Thumbnail on Sleep
Quantitative research done to give guidance on Thumbnail choice for a Scientific YouTube/Rumble video on Sleep.
UX Design include UI Design, User Flow, User Journey, Mobile First Design, Adaptive Design and Responsive Design. It all depends on the customer budget, goals and the user tasks and needs.
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"I have worked with Joakim for multiple months now. As a Product Owner and UX designer on our team Joakim consistently demonstrated great skills and a commitment to our team and project goals. From the very first time I have been interviewed by Joakim, his interesting character and intelligence left an impression on me. Conversations with Joakim was always something I looked forward to, as his vast knowledge in the world of IT always left me with something new that I have learned. Joakim's ability to communicate concepts with clarity and precision made communication smooth and left little to worry about and they were key to fostering positive and enjoyable work environment. One of the qualities that make up Joakim's character was his role as the "glue" within our team. He was able to build trust and inspire confidence in the team. He encouraged and supported the the team to do their best and trusted the team to take ownership of their work. This way of work simply built an environment where everyone wanted to contribute their best efforts. Working alongside Joakim has been an experience, and I can confidently say that I have learned a great deal from him. His expertise combined with his ability to lead makes him a great asset to any organization. I wholeheartedly recommend Joakim to anyone seeking a talented and dedicated professional who will contribute to their team's success."
Pawel Borzym
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"Joakim is a very driven and social UX-lead with great knowledge in the UX design field. He has brought design thinking into the project which has changed our mindset and in practice how requirements from the customer have been addressed, focusing on iterations, who we are creating the product for, and what needs and pain points the requirements actually are intended to resolve. I’m happy to say that Joakim has had a very important impact on our large scale project and that I very much would enjoy working with him again!"
Staffan Persson
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"As a UX designer and product owner, Joakim is exceptional to work with and has outstanding expertise. When you really get to know him, you'll discover a fantastic person with unique skills! His commitment to excellence and attention to detail is truly impressive. He always looks forward to handling challenging circumstances and finding solutions to problems. I have always felt that Joakim was one of the best teammates I have ever had the opportunity to work with. His positive attitude and willingness to collaborate make him an asset to any team or organization."
Manaschandra Kamana
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"I had the pleasure of working with Joakim for a year at Ericsson. During our time together, I was consistently impressed by his professionalism, work ethic, and dedication to his role as UX Designer and a Product Owner. Joakim is a highly skilled resource with an excellent eye for detail and a commitment to achieving results. He is a team player who is always willing to lend a hand and support his colleagues.His ability to collaborate effectively and communicate clearly was a key factor in the success of our team. In addition to his technical skills, Joakim is a pleasure to work with. He has a positive attitude and a great sense of humor, which made our time together all the more enjoyable. He is also highly motivated and always looking for ways to improve his skills and contribute more to the team. I highly recommend Joakim for any role he may be considering. He would be a valuable asset to any organization, and I would welcome the opportunity to work with him again in the future."
Saif Ali Ansari
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"I am working for some time now with Joakim in a project where we are creating an enterprise portal. Joakim is the expert on user experience, leading the UX design team. Since he took the lead, the enterprise portal has been improved a lot."
Ruud de Rooij
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"Joakim brings a unique mix of UX design ideas and psychological ideas together which helps in designing and delivering what exactly customer wants to see/use. He motivates and helps fellow colleagues to focus on the success of the project and help the company to win. He’s also well-versed in Agile-Scrum/Kanban and JIRA. I would highly recommend Joakim as a UX designer, Product owner."
Sudha Alagappan
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"I have been honored to work with Jokim for over 5 months. I can say he is one of the best colleagues I ever had. I found him very thoughtful and supportive. He always listens calmly and understands the points of the issue very well. I called him a mind reader who understands people very well, he can sense the issue in the shortest time possible and make a solution right away. A man whom you can trust if you want to do jobs and processes in a very efficient and practical way. Besides, I really enjoy talking with him in my spare time about neuroscience and psychology in which I can say he is an expert."
Zahraa Sheydaafar
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"Joakim was the product owner, lead designer and my supervisor when I worked as a data consultant at Ericsson. Joakim is a versatile leader, detail oriented and sets ambitious but realistic goals for the team. He leads by example ensuring quality deliveries, cohesive team-work and keen on customer satisfaction.He is a consultant with a heart and depth to solve even the most complex challenges in a calm and measured manner. I highly recommend Joakim for a consultancy role in organisations that need a jump, boost and drive in their teams."
Zach Khadudu
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"Joakim is a great Product Owner to work with. He is very dedicated in his role, highly motivated with great communication skills. He keeps everyone in the team together, manage risks early and ensure meeting deadlines. His prompt action to emergencies helped the project in several situations. Also, he is great UX designer with attention to details and creativity. He helped our project to redesign entire UI with better stability and scalability. He has the ability to work on multiple tasks and still be focused and deliver quality work. I had a great experience working with Joakim and he will be a great asset to any organisation."
Navya Lingampalli
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"Joakim is a great guy to work with. I have been working with him since last 2 Years. He has great understanding of User Behavior/Experience along with good technical skills. He always goes the extra mile to ensure his clients' satisfaction. His analytical skills, creativity and attention to detail are what set him apart from others. I strongly recommend Joakim to anyone looking for a talented professional."
Ankur Vishwakarma
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"Joakim is a hard worker and a person who has the team in focus, I have had the pleasure to work with him and been tought by him. He has a great personality and there is almost never a dull moment when talking to him no matter if it is work related or just a chat over a coffee. Joakim has an exceptional skill in identifying a persons strengths and apply how to apply them where they are needed. I can strongly recommend Joakim for any team since they will grow and become a stronger unit."
Alex Kungberg
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UX Designer Education & Certificates
This contains all the certificates for:
UX- Designer
UI Designer
Service Designer
Accessibility
UX Researcher
Product Designer
